Wix Vs Volusion: The Ultimate Showdown in E-commerce

Wix and Volusion are both popular e-commerce platforms with distinct features and advantages. Looking for the best e-commerce platform for your business?

Wix and Volusion are two popular options to consider. Today, we will compare Wix and Volusion based on several factors such as pricing, ease of use, customization options, and more. By the end of this article, you will have a clear understanding of which platform is the best fit for your online store. Let’s dive in and explore the differences between Wix and Volusion.

Pricing And Plans

When choosing an e-commerce platform for your business, it is essential to consider the pricing and plans offered by different platforms. Two popular options are Wix and Volusion, each providing various pricing packages to cater to different business needs. Here, we will explore the pricing and plans of both platforms, allowing you to make an informed decision for your online store.

Wix Pricing And Plans

Wix offers a range of pricing plans designed to accommodate businesses of all sizes. Let’s take a closer look at the different plans available:

  1. Business Basic

    At $23 per month, this plan is perfect for small businesses just starting their online journey. It includes a personalized domain, 20GB of storage, and various e-commerce features that will get your store up and running.

  2. Business Unlimited

    Priced at $27 per month, this intermediate plan offers unlimited bandwidth, 35GB of storage, and advanced e-commerce capabilities. It is suitable for growing businesses looking to expand their online presence.

  3. Business VIP

    For established businesses with high-volume sales, the Business VIP plan is available at $49 per month. This plan includes priority customer support, unlimited bandwidth, 50GB of storage, and advanced e-commerce features.

Volusion Pricing And Plans

Volusion also provides a range of pricing plans tailored to suit different business requirements. Here are the available options:

  1. Personal

    The Personal plan is priced at $29 per month and offers essential features such as an unlimited number of products, secure checkout, and responsive themes, making it an excellent choice for small businesses.

  2. Professional

    At $79 per month, the Professional plan is ideal for growing businesses. It provides advanced features like real-time shipping rates, abandoned cart reports, and priority support.

  3. Business

    For larger businesses, the Business plan is available at $299 per month. This plan offers even more advanced tools, such as API access, CRM integrations, and dedicated account management, to maximize success.

Comparison Of Pricing And Plans

When comparing the pricing and plans of Wix and Volusion, it is evident that both platforms offer competitive options. However, Wix tends to be more budget-friendly for small businesses, particularly with its Business Basic plan starting at $23 per month, while Volusion offers more robust features aimed at larger enterprises.

Ultimately, the right choice depends on your specific business needs and budget constraints. Assess the features and capabilities offered by each platform, and consider the growth potential of your business before making a decision.

Features And Functionality

When it comes to choosing the right website builder for your online store, the features and functionality offered by the platform play a crucial role. Now, we will compare the key features of Wix and Volusion, two popular e-commerce website builders, to help you make an informed decision.

Key Features Of Wix

Wix is renowned for its intuitive drag-and-drop website builder, making it easy for beginners to create professional-looking online stores without any coding knowledge. Here are some of the key features that set Wix apart:

  • Flexible design options: Wix offers a wide range of customizable templates and design options, allowing you to create a unique and visually appealing online store that aligns with your brand.
  • App market: With a vast library of apps, Wix enables you to enhance the functionality of your online store by adding features such as social media integration, customer reviews, live chat, and more.
  • Mobile optimization: Wix automatically optimizes your online store for mobile devices, ensuring seamless browsing and shopping experiences for your customers on smartphones and tablets.
  • SEO-friendly: Wix provides built-in SEO features, including customizable meta tags, alt text for images, and XML sitemaps, helping your online store rank higher in search engine results.

Key Features Of Volusion

Volusion, on the other hand, is known for its robust e-commerce features and advanced functionality. Here are some of the key features that make Volusion a popular choice among online retailers:

  • Product management: Volusion offers comprehensive product management tools, allowing you to easily add, edit, and organize your products, track inventory, set pricing options, and create product variations.
  • Secure checkout: Volusion prioritizes security and provides a secure checkout process with built-in SSL certification, fraud protection, and payment gateway integrations, giving your customers peace of mind while making purchases.
  • Marketing tools: Volusion offers a range of marketing tools, including email marketing, promotional campaigns, abandoned cart recovery, and SEO features, helping you attract and retain customers while boosting conversions.
  • Analytics and reporting: Volusion’s analytics dashboard provides valuable insights into your online store’s performance, enabling you to track sales, monitor customer behavior, and make data-driven decisions to optimize your business strategies.

Comparison Of Features And Functionality

Now that we have explored the key features of both Wix and Volusion, let’s compare their features side by side to understand their differences:

Features Wix Volusion
Design options Flexible design options with drag-and-drop builder Limited design options but allows more advanced customization
App market Wide range of apps available to enhance functionality Limited app selection but focuses on e-commerce features
Mobile optimization Automatically optimized for mobile devices Responsive design for mobile devices
SEO features Built-in SEO tools to improve search engine rankings Robust SEO features for better online visibility
Product management Basic product management tools Comprehensive product management tools with advanced options
Secure checkout Standard secure checkout with SSL certification Advanced security measures for secure transactions
Marketing tools Wide range of marketing tools available Diverse marketing tools with a focus on e-commerce
Analytics and reporting Basic analytics and reporting features Advanced analytics for data-driven insights

By comparing the features and functionality of Wix and Volusion, you can determine which platform aligns better with your online store’s requirements, whether you prioritize design flexibility and ease of use (Wix) or advanced e-commerce features and robust functionality (Volusion).

Design And Customization

Design and customization are crucial factors to consider when choosing an eCommerce platform. A visually appealing and uniquely branded website can help attract customers and make a lasting impression. Now, we’ll explore the design and customization options offered by two popular eCommerce platforms – Wix and Volusion. Let’s dive in!

When it comes to design, Wix offers a wide range of options that allow you to create a visually stunning online store. With its drag-and-drop interface and intuitive design tools, even non-designers can easily customize their website to reflect their brand’s identity effectively.

Wix provides users with access to over 500 beautifully designed templates, each completely customizable. Whether you’re selling clothes, electronics, or handmade crafts, you’ll find a template that fits your specific niche. These templates are professionally designed and optimized for both desktop and mobile devices, ensuring a seamless user experience across all platforms.

In addition to templates, Wix also offers a robust selection of design features and elements. Users can choose from an extensive library of fonts, colors, and graphics to create a unique look and feel. The platform also allows you to add custom animations, video backgrounds, and parallax scrolling effects to enhance visual appeal and captivate visitors.

Volusion, on the other hand, provides users with a range of design options to create a visually stunning and professional eCommerce website. Although it may not have as many design templates as Wix, it still offers a variety of modern and industry-specific themes that cater to different business types.

With Volusion, you have the flexibility to customize your website’s design using their built-in theme editor. You can modify colors, fonts, and layouts to align with your brand identity. The platform also allows you to upload your logo and create custom banners, giving you more control over your eCommerce store’s overall aesthetics.

Moreover, Volusion offers responsive design capabilities, ensuring your website looks great on any device or screen size. This is essential in today’s mobile-driven world, where a significant portion of online shoppers browse and purchase using their smartphones or tablets.

When it comes to comparing the design and customization capabilities of Wix and Volusion, both platforms have strengths that cater to different user needs. To help you make an informed decision, let’s summarize the key points:

Wix Design Options Volusion Design Options
Over 500 customizable templates Industry-specific themes
Diverse design features and elements Built-in theme editor
Optimized for desktop and mobile Responsive design capabilities

So, The choice between Wix and Volusion will depend on your specific business needs and preferences. Wix’s extensive template collection and user-friendly design tools make it an excellent choice for small businesses and individuals who prioritize ease of use and creative freedom. On the other hand, Volusion’s industry-specific themes and responsive design capabilities make it a suitable option for businesses seeking a more focused and tailored eCommerce solution.

Now that you have a better understanding of the design and customization options offered by Wix and Volusion, you can make an informed decision based on your unique requirements. Happy designing!

Ease Of Use And User Interface

When it comes to building an online store, the ease of use and user interface of the platform you choose plays a crucial role in the success of your business. A user-friendly platform with an intuitive interface can save you time and frustration, allowing you to focus on what matters most: growing your online business. Now, we will compare two popular e-commerce platforms, Wix and Volusion, to help you determine which one offers a better user experience.

User-friendliness Of Wix

Wix is renowned for its exceptional user-friendliness. With its drag-and-drop website builder, you can effortlessly create a visually appealing online store without any coding skills. Whether you are a beginner or an experienced entrepreneur, Wix provides a seamless user interface that simplifies the process of designing and managing your site. Its intuitive dashboard allows you to navigate through various features and customization options, making it accessible and easy to use for users of all levels of expertise.

Moreover, Wix offers a wide range of professionally designed templates that are not only aesthetically pleasing but also designed with usability in mind. These templates are fully customizable, enabling you to tailor your site to match your brand identity. Wix also integrates seamlessly with popular third-party apps and tools, further enhancing its usability by adding additional features and functionalities to your online store.

User-friendliness Of Volusion

Volusion, on the other hand, is known for its user-friendly interface that provides a straightforward approach to building and managing an e-commerce site. While it may not offer the same level of drag-and-drop customization as Wix, Volusion compensates with its extensive set of built-in features and functionality specially designed for online stores.

Volusion’s user interface is neatly organized, allowing you to efficiently navigate through the different sections of your store. The platform’s dashboard offers a comprehensive overview of your e-commerce operations, including inventory management, order fulfillment, and customer support. With its intuitive interface, Volusion streamlines the process of managing your online store, making it effortless for both newbies and experienced business owners.

Platform User-friendliness User Interface
Wix Highly user-friendly with an intuitive drag-and-drop website builder. Visually appealing templates and customization options.
Volusion Straightforward approach with a well-organized interface. Built-in features and functionalities specifically designed for e-commerce.

Both Wix and Volusion offer user-friendly interfaces and a seamless user experience. Wix stands out with its drag-and-drop website builder and customizable templates, making it ideal for beginners and those who prioritize design flexibility. On the other hand, Volusion caters to the needs of e-commerce businesses with its extensive built-in features. Ultimately, the choice between Wix and Volusion will depend on your specific requirements and preferences, so take the time to evaluate both platforms before making a decision.

Seo And Marketing

Effective SEO and marketing strategies are crucial for any online business to increase visibility, drive traffic, and generate leads. When choosing an e-commerce platform, it’s essential to consider the SEO and marketing features they offer. Now, we’ll discuss the SEO features of Wix and Volusion individually and compare their capabilities in helping you optimize your website for search engines and enhance your marketing efforts.

Seo Features Of Wix

Wix provides a range of tools and features to help you achieve better search engine rankings and improve your overall SEO performance. Some notable SEO features of Wix include:

  1. Customizable URLs: Wix allows you to create SEO-friendly URLs for your web pages, incorporating relevant keywords.
  2. Meta tags optimization: With Wix, you can easily optimize meta titles and descriptions for each page, enabling search engines to understand the content and rank it appropriately.
  3. XML sitemap creation: Wix automatically generates an XML sitemap, making it easier for search engines to crawl and index your website.
  4. Mobile-friendly design: Wix offers mobile-responsive templates, ensuring your website is optimized for mobile devices, which can positively impact your SEO rankings.
  5. Schema markup integration: Wix allows you to incorporate schema markup, helping search engines understand and display your website content in rich snippets and search results.

Seo Features Of Volusion

Volusion also provides several SEO features to optimize your online store and improve its visibility in search engine results. Take a look at the SEO features offered by Volusion:

  1. SEO-friendly URLs: Volusion enables you to create clean and keyword-rich URLs, enhancing your website’s visibility and search engine rankings.
  2. Meta tags optimization: You can easily customize meta titles and descriptions for your product pages, ensuring search engines can properly index and display them in search results.
  3. Robots.txt editor: Volusion allows you to modify the robots.txt file to control search engine crawling and indexing of your website.
  4. 301 Redirects: With Volusion, you can set up 301 redirects easily, redirecting old or broken URLs to new or relevant pages, preserving SEO value.
  5. Canonical tags: Volusion provides canonical tag functionality, helping you avoid duplicate content issues and consolidate link equity.

Comparison Of Seo And Marketing Capabilities

SEO Features Wix Volusion
Customizable URLs
Meta tags optimization
XML sitemap creation
Mobile-friendly design
Schema markup integration
Robots.txt editor
301 Redirects
Canonical tags

Both Wix and Volusion offer essential SEO features, such as customizable URLs and meta tags optimization. However, there are some differences to consider. While Wix provides XML sitemap creation and schema markup integration, Volusion offers a robots.txt editor, 301 redirects, and canonical tags functionality.

Ultimately, the choice between Wix and Volusion for SEO and marketing depends on your specific needs and preferences. Consider the features that are most important to your business and align with your SEO and marketing strategies.

Customer Support And Resources

When it comes to choosing an ecommerce platform, customer support and available resources play a vital role in ensuring a smooth and successful online business. Now, we will compare the customer support and resource availability of two popular ecommerce platforms – Wix and Volusion.

Wix Customer Support

Wix takes pride in offering top-notch customer support, making sure that their users have the assistance they need, whenever they need it. They provide various channels for contacting their support team, including phone, email, and live chat. With their 24/7 availability, Wix ensures that users can reach out for help at any time, minimizing any downtime or issues affecting their online stores.

Wix also offers a comprehensive Help Center, packed with valuable resources such as articles, tutorials, and step-by-step guides. This resource hub covers a wide range of topics, including website design, SEO optimization, marketing strategies, and more. Additionally, Wix boasts an active community forum where users can interact with each other, ask questions, and share experiences, creating a collaborative environment.

Volusion Customer Support

Similar to Wix, Volusion understands the importance of providing reliable customer support to their users. They offer multiple channels for contacting their support team, including phone and email. While they don’t provide live chat support, their responsive and knowledgeable support agents strive to resolve inquiries and issues promptly.

Volusion also provides an extensive Knowledge Base, which contains a vast collection of articles, tutorials, and how-to guides. This resource hub covers various aspects of ecommerce, ranging from store setup and customization to marketing and SEO. Moreover, Volusion users can take advantage of their community forum, where they can engage with other merchants, exchange ideas, and seek advice, fostering a sense of community.

Comparison Of Customer Support And Availability Of Resources

Both Wix and Volusion understand the significance of customer support and have invested in providing valuable resources for their users. However, Wix’s 24/7 support availability and user-friendly Help Center give them an edge in terms of responsiveness and information accessibility. Volusion, on the other hand, offers a comprehensive Knowledge Base and an active community forum, which can be beneficial for merchants seeking community engagement and shared experiences.

Ultimately, the choice between Wix and Volusion in terms of customer support and resources depends on the specific needs and preferences of individual ecommerce entrepreneurs. Evaluating the level of support availability, the comprehensiveness of resource hubs, and the importance of community engagement can help make an informed decision.

Performance And Scalability

In today’s competitive online world, having a website that performs well and scales seamlessly is crucial for the success of your business. When it comes to choosing the right website builder, two popular options that often come up are Wix and Volusion. Both platforms offer a range of features and functionalities, but one area where they differ is in their performance and scalability.

Performance Of Websites Built With Wix

Wix is a popular website builder known for its user-friendly interface and drag-and-drop functionality. Websites built with Wix are generally fast and responsive, ensuring a smooth browsing experience for visitors. The platform utilizes optimized codes and caching techniques to boost website speed, which is essential in today’s era of short attention spans and high bounce rates.

Wix also offers a content delivery network (CDN) that distributes website content across multiple servers worldwide. This helps reduce loading times and improves the performance of websites, especially for visitors located far away from the server.

Performance Of Websites Built With Volusion

Volusion is another popular website builder that caters specifically to e-commerce businesses. When it comes to performance, Volusion ensures that your online store runs smoothly even with a large catalog of products.

Volusion uses a robust hosting infrastructure with SSD drives to provide fast loading times for product pages and checkout processes. Additionally, the platform optimizes images and compresses files to reduce page weight, further enhancing website performance. This can be crucial for e-commerce websites that rely on quick product browsing and seamless transactions.

Comparison Of Performance And Scalability

When comparing the performance and scalability of Wix and Volusion, it is important to consider the specific needs of your business. While Wix offers a more versatile platform suitable for various types of websites, Volusion focuses specifically on e-commerce functionality.

Wix’s performance enhancements, including optimized coding and a global content delivery network, make it a reliable option for businesses aiming to provide a smooth and responsive experience to their visitors. On the other hand, Volusion’s e-commerce-focused optimizations, such as fast loading times for product pages and robust hosting infrastructure, make it ideal for online stores with a large catalog of products.

Ultimately, the choice between Wix and Volusion will depend on the specific requirements and goals of your business. Consider factors like website scale, expected traffic load, and the type of functionality you need. It is also advisable to test out both platforms and assess their performance in real-world scenarios before making a final decision.

E-commerce And Payment Options

Compare e-commerce and payment options between Wix and Volusion to make an informed decision for your online business. Evaluate their features, user-friendliness, and payment gateways to find the best fit for your needs.

Choosing the right e-commerce platform is crucial for any online business. It directly impacts your website’s performance, user experience, and ultimately, your bottom line. When comparing Wix and Volusion in terms of e-commerce and payment options, both platforms offer a range of features to help you create a successful online store. Let’s explore their e-commerce features in more detail.

E-commerce Features Of Wix

Wix provides a user-friendly and intuitive e-commerce platform that allows you to seamlessly integrate an online store into your website. Here are some of the key e-commerce features offered by Wix:

  • Product Catalog: Wix allows you to easily add and manage your products, including their descriptions, prices, and variations.
  • Secure Payment Processing: With Wix, you can offer your customers a variety of secure payment options, including credit cards, PayPal, and offline payments.
  • Inventory Management: Wix enables you to keep track of your inventory, automatically updating product availability and providing notifications for low stock levels.
  • Flexible Shipping Options: You can set up various shipping methods, calculate shipping costs, and even offer free shipping based on specific conditions.

E-commerce Features Of Volusion

Volusion is a robust e-commerce platform that focuses on providing advanced features to help businesses scale and grow. Here are some of the standout e-commerce features offered by Volusion:

  • Product Customization: Volusion allows you to create customizable product options, such as different colors, sizes, or personalization choices, giving shoppers a more tailored experience.
  • Abandoned Cart Recovery: With Volusion, you can automatically follow up with potential customers who have abandoned their carts, increasing your chances of converting them into sales.
  • Marketing and SEO Tools: Volusion offers built-in marketing and SEO features, including email marketing, social media integrations, and search engine optimization tools, ensuring your store gets the visibility it deserves.
  • Customer Reviews and Ratings: Volusion makes it easy for customers to leave reviews and ratings, helping to build trust and credibility for your products.

Comparison Of E-commerce And Payment Options

Comparing the e-commerce and payment options of Wix and Volusion, both platforms provide essential features and capabilities. However, there are a few notable differences:

Wix Volusion
Intuitive and user-friendly Advanced customization options
Wide range of payment options Abandoned cart recovery feature
Easy inventory management Built-in marketing and SEO tools

Ultimately, your choice between Wix and Volusion will depend on your specific business needs and goals. If you’re looking for a simple and straightforward e-commerce platform with extensive payment options, Wix may be the better choice for you. On the other hand, if you require more advanced customization features and robust marketing tools, Volusion could be the ideal solution.

Frequently Asked Questions For Wix Vs Volusion

Is Volusion Legit?

Yes, Volusion is a legitimate ecommerce platform trusted by businesses worldwide.

Why Do People Choose Shopify Over Wix?

People choose Shopify over Wix because Shopify offers better eCommerce features, more customization options, and a wider range of professional themes. It also has a robust app store, reliable customer support, and advanced SEO tools, which help businesses succeed online.

What Is Volusion Used For?

Volusion is an e-commerce platform that helps businesses create and manage online stores. It offers features like website design, product management, inventory tracking, and payment processing. With Volusion, you can easily sell products online and grow your business.

Why Wix Is Better Than Other Websites?

Wix stands out from other websites with its user-friendly interface, customizable templates, and extensive app market, allowing you to create a unique and professional website. It also offers reliable hosting, built-in SEO tools, and excellent customer support.


Ultimately, the decision between Wix and Volusion boils down to your specific needs and preferences. Wix offers a user-friendly interface and a wide range of customizable templates, making it ideal for beginners. On the other hand, Volusion provides robust e-commerce features and scalability for businesses looking to grow.

Consider factors such as budget, design flexibility, and business goals to make an informed choice. Whichever platform you choose, both Wix and Volusion offer powerful tools to help you create and manage your online store successfully.

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