Mailchimp Vs Activecampaign: Which Marketing Tool Dominates?

Mailchimp and ActiveCampaign are both popular email marketing platforms with unique features and capabilities. However, Mailchimp offers a user-friendly interface and a wide range of integrations, while ActiveCampaign provides advanced automation and personalized marketing solutions.


When it comes to email marketing software, Mailchimp is a popular choice among businesses of all sizes. Mailchimp offers a comprehensive set of features and functionalities that make it easy for users to create, manage, and track successful email marketing campaigns. Now we will take an in-depth look at Mailchimp, discussing its features and functionalities, pricing options, and the pros and cons of using this platform.

Features And Functionalities

Mailchimp offers a wide range of features and functionalities that make it a powerful tool for email marketing. Here are some of the key features offered by Mailchimp:

  • Email Design: Mailchimp provides a user-friendly drag-and-drop editor that allows users to create visually appealing and professional-looking email campaigns. The platform offers customizable templates, allowing users to easily create branded emails that reflect their business identity.
  • List Management: Mailchimp makes it easy to manage email lists and segment subscriber data. Users can create targeted email campaigns by segmenting their audience based on various criteria, such as demographics, engagement levels, and purchase history.
  • Automation: With Mailchimp’s automation feature, users can set up email workflows based on specific triggers and actions. This allows businesses to engage with their audience at the right time and with personalized content. Automation can be used for welcome emails, abandoned cart reminders, birthday greetings, and more.
  • Analytics: Mailchimp provides detailed analytics and reports that help users track and measure the success of their email campaigns. Users can gain insights into open rates, click-through rates, conversion rates, and other valuable metrics that help optimize future campaigns.
  • Integrations: Mailchimp integrates with a wide range of third-party apps and platforms, including e-commerce platforms, CRM systems, and social media networks. This allows users to sync their data, streamline their workflow, and enhance their email marketing efforts.

Pricing Options

Mailchimp offers several pricing plans to cater to businesses of all sizes. Here are the main pricing options:

Plan Price Features
Free $0/month Basic email marketing features
Essentials Starting from $9.99/month Additional features including automation, A/B testing, and custom branding
Standard Starting from $14.99/month Advanced features such as retargeting ads, custom templates, and behavioral targeting
Premium Starting from $299/month Advanced segmentation, multivariate testing, and phone support

Note: Prices may vary based on the number of subscribers and additional features required.

Pros And Cons

While Mailchimp has numerous benefits, it’s important to consider both the pros and cons before making a decision. Here are some of the pros and cons of using Mailchimp:


  • Easy-to-use interface and email editor
  • Wide range of email templates to choose from
  • Powerful automation capabilities
  • Integration with various third-party apps and platforms
  • Detailed analytics and reporting


  • Pricing can be expensive for businesses with a large number of subscribers
  • Limited customer support options for lower-tier plans
  • Some advanced features are only available on higher-priced plans

Feel free to check out our detailed Mailchimp review here.


Now we will dive deep into the features and functionalities, pricing options, as well as the pros and cons of Activecampaign. So, let’s get started!

Features And Functionalities

Activecampaign is equipped with a wide range of features and functionalities that are designed to streamline your email marketing and automation efforts. Here are some key features:

  1. Email marketing: With Activecampaign, you can easily create and send personalized email campaigns to your subscribers. The platform offers a drag-and-drop email editor, A/B testing capabilities, and the ability to automate your emails based on customer behavior.
  2. Marketing automation: Activecampaign’s marketing automation capabilities allow you to create complex workflows that trigger specific actions based on user behavior. You can easily segment your audience, send targeted messages, and track the performance of your automation sequences.
  3. CRM functionality: Unlike Mailchimp, Activecampaign offers a built-in customer relationship management (CRM) system. This allows you to track and manage your contacts, view their interaction history, and gain valuable insights into their behavior.
  4. Integrations: Activecampaign integrates seamlessly with a wide range of third-party tools and platforms, including popular CRMs, e-commerce platforms, and content management systems. This enables you to sync your data and streamline your marketing processes.

Pricing Options

Activecampaign offers flexible pricing plans based on the number of contacts you have. Here are the different pricing tiers:

Plan Price Features
Lite $9/month Email marketing, automation, and CRM
Plus $49/month Includes Lite features, plus SMS marketing and advanced automation
Professional $129/month Includes Plus features, plus site messaging and predictive sending
Enterprise Custom pricing Includes Professional features, plus a dedicated account representative and additional support

Activecampaign’s pricing model allows you to choose the plan that best suits your needs and scale as your business grows.

Pros And Cons

Just like any other email marketing platform, Activecampaign has its strengths and weaknesses. Here are some pros and cons to consider:

Pros of Activecampaign

  • Robust marketing automation capabilities
  • Built-in CRM functionality
  • Advanced segmentation and personalization options
  • Wide range of integrations
  • Flexible pricing plans

Cons of Activecampaign

  • Learning curve for beginners
  • Can be overwhelming due to a large number of features
  • Some users may find the interface less intuitive compared to other platforms

Now that you have a clear understanding of Activecampaign’s features, pricing options, and pros and cons, you can make an informed decision on whether it is the right email marketing platform for your business. Feel free to check out our detailed ActiveCampaign review here.


When it comes to email marketing platforms, two popular options that often come up are Mailchimp and ActiveCampaign. Both platforms offer a wide range of features and functionalities to help you connect with your audience and grow your business. Let’s take a closer look at their user interface and ease of use, automation capabilities, email deliverability, customer support, and integrations.

User Interface And Ease Of Use

The user interface of a platform plays a crucial role in its usability. Both Mailchimp and ActiveCampaign offer intuitive interfaces that make it easy for users to navigate and find the features they need. However, Mailchimp’s interface leans towards simplicity and minimalism, making it ideal for beginners or those who prefer a straightforward approach to email marketing.

On the other hand, ActiveCampaign’s interface is more comprehensive and robust, offering a greater depth of functionality and customization options. This can be advantageous for users who require advanced automation capabilities and want more control over their email marketing campaigns.

Automation Capabilities

Automation is a key aspect of email marketing, allowing you to streamline your workflow and deliver targeted messages to your subscribers. Both Mailchimp and ActiveCampaign offer automation features, but the level of complexity and customization options differ.

Mailchimp’s automation capabilities are more basic compared to ActiveCampaign, providing essential features such as welcome emails, abandoned cart emails, and basic segmentation. ActiveCampaign, on the other hand, offers a robust automation builder with advanced triggers, conditions, and actions, allowing you to create highly personalized and complex automation workflows.

Email Deliverability

Ensuring that your emails reach your subscribers’ inboxes is essential for the success of your email marketing campaigns. Both Mailchimp and ActiveCampaign prioritize email deliverability and use various strategies to optimize it.

Mailchimp has a good reputation for maintaining high deliverability rates, thanks to its strict email delivery policies and strong relationships with internet service providers. ActiveCampaign also emphasizes deliverability, utilizing features such as email authentication, list hygiene, and engagement tracking to help you achieve better inbox placement rates.

Customer Support

Having reliable customer support is crucial, especially when you encounter technical issues or need assistance with the platform’s features. Both Mailchimp and ActiveCampaign provide customer support, although their approaches differ.

Mailchimp offers 24/7 support via email and chat for all paid plans, ensuring that you can reach out to their team whenever you need help. ActiveCampaign provides email and chat support during business hours but also offers phone support for higher-tier plans, for users who prefer direct communication.


Integrations are essential for connecting your email marketing platform with other tools and software that you use to run your business. Both Mailchimp and ActiveCampaign offer a wide range of integrations that cover various areas such as ecommerce, CRM, analytics, and more.

Mailchimp has an extensive list of integrations, including popular platforms like Shopify, WooCommerce, and Salesforce. ActiveCampaign also offers a wide array of integrations, ensuring compatibility with tools like Shopify, WordPress, and Zapier.

Mailchimp and ActiveCampaign are both powerful email marketing platforms, but they cater to different needs. Mailchimp is a user-friendly option suited for beginners or those looking for a straightforward approach. ActiveCampaign, on the other hand, offers a more comprehensive and customizable experience, ideal for advanced users who require sophisticated automation workflows. Consider your specific requirements and goals to make the best choice for your business.

Frequently Asked Questions On Mailchimp Vs Activecampaign

Why Is Activecampaign Better Than Mailchimp?

ActiveCampaign is superior to Mailchimp because it offers advanced automation features and more robust customer segmentation. Its powerful CRM system allows for personalized and targeted marketing campaigns, resulting in higher engagement and conversion rates. Additionally, ActiveCampaign provides outstanding customer support to ensure smooth operations and success.

Does Anyone Still Use Mailchimp?

Yes, Mailchimp is still widely used by many businesses for email marketing. It offers a user-friendly platform with features for creating and managing email campaigns, analyzing performance, and building customer relationships. Its popularity stems from its effectiveness in reaching and engaging target audiences.

What Are The Disadvantages Of Mailchimp?

Mailchimp does have some drawbacks. It can be expensive for larger email lists and lacks advanced automation features. Additionally, its reporting capabilities may not be as robust as other platforms. It also has a learning curve, and some users find the interface complex.

However, for small businesses or beginners, Mailchimp remains a popular choice.

Why Is Mailchimp So Good?

Mailchimp is outstanding because it offers a range of features. It allows you to send personalized email campaigns, manage subscriber lists, and track performance. With user-friendly templates and analytics, it helps you effectively reach your audience and harness the power of email marketing.


In a nutshell, both Mailchimp and ActiveCampaign offer valuable features for managing your email marketing campaigns. While Mailchimp may be more suitable for small businesses with its user-friendly interface and affordable pricing, ActiveCampaign stands out with its advanced automation and CRM capabilities, making it a great choice for larger businesses and e-commerce platforms.

Ultimately, the choice between the two largely depends on the specific needs and goals of your business. Take the time to evaluate their features and consider your budget and requirements before making a decision.

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