Clickfunnels Vs Mailchimp: The Ultimate Online Marketing Clash!

Clickfunnels is a sales funnel builder and marketing tool, while Mailchimp is an email marketing platform. We will compare Clickfunnels and Mailchimp to help you understand the differences and choose the right one for your business needs.

Features And Functionality

When it comes to choosing the right tools for your online business, it’s important to assess the features and functionality of each platform. Here we will compare Clickfunnels and Mailchimp, two popular marketing platforms, and explore their key features and how they can benefit your online business.


Clickfunnels is a comprehensive sales funnel builder that allows you to create and optimize landing pages, sales pages, and complete sales funnels. Its primary focus is on providing an all-in-one solution for generating leads, selling products, and managing customer relationships. Here are some key features of Clickfunnels:

  1. Drag-and-Drop Funnel Editor: Clickfunnels boasts a user-friendly drag-and-drop editor that lets you easily create and customize your sales funnels without the need for coding knowledge.
  2. Pre-built Templates: The platform offers a wide range of professionally designed templates for different types of funnels, making it quick and easy to get started.
  3. Sales and Payment Integration: Clickfunnels integrates with various payment gateways, allowing you to securely process payments and sell products directly from your funnels.
  4. Email Marketing Automation: Clickfunnels includes an email marketing automation feature, enabling you to send personalized email sequences and follow-up campaigns to your leads and customers.
  5. Membership Site Building: With Clickfunnels, you can create and manage membership sites, granting access to exclusive content and products for your subscribed customers.


Mailchimp is an email marketing platform that focuses on building and maintaining customer relationships through targeted email campaigns. Here are some key features of Mailchimp:

  1. Email Campaign Management: Mailchimp empowers you to design, schedule, and track your email campaigns with ease, providing a user-friendly interface and advanced analytics.
  2. Email Templates and Customization: The platform offers a wide variety of customizable templates, allowing you to create visually appealing and engaging emails, tailor-made for your brand.
  3. Segmentation and Audience Management: Mailchimp provides powerful segmentation tools, allowing you to target specific customer segments and deliver personalized content based on their preferences and behavior.
  4. Marketing Automation: With Mailchimp’s automation features, you can set up automated email sequences triggered by specific actions or events, nurturing leads and guiding them through the customer journey.
  5. Integrations and API: Mailchimp integrates seamlessly with other popular marketing tools and platforms, giving you the flexibility to connect your email marketing efforts with other areas of your business.

Comparison And Analysis

When it comes to choosing the right marketing tools for your business, it’s important to weigh the pros and cons of each option. Now we will compare and analyze two popular marketing platforms: Clickfunnels and Mailchimp. Both platforms offer a wide range of features designed to help businesses grow, but they have some key differences that may impact your decision. Let’s dive into the details and evaluate them under the following headings:


When it comes to pricing, both Clickfunnels and Mailchimp offer different plans to cater to businesses of all sizes. Clickfunnels has two main pricing options: the Standard Plan and the Platinum Plan. The Standard Plan costs $97 per month and provides you with 20 funnels, 100 pages, and 3 custom domains. On the other hand, the Platinum Plan costs $297 per month and offers unlimited funnels, pages, and custom domains. Mailchimp’s pricing depends on the number of subscribers you have, with plans starting at $9.99 per month for up to 500 subscribers and going up to $299 per month for 50,000 subscribers. It’s worth noting that Clickfunnels’ pricing is higher, but it also offers more features for building complex sales funnels.

Ease Of Use

When it comes to ease of use, both Clickfunnels and Mailchimp have user-friendly interfaces that make it easy to navigate and set up your marketing campaigns. Clickfunnels provides a drag-and-drop editor that allows you to create sales funnels without any coding knowledge. It also offers pre-designed templates that you can customize to suit your needs. Mailchimp, on the other hand, is known for its simplicity and intuitive design. It offers a step-by-step process for creating email campaigns and setting up automated workflows. Overall, both platforms are beginner-friendly, but Clickfunnels may have a steeper learning curve due to its more advanced features.

Email Marketing

Email marketing is a crucial aspect of any marketing strategy, and both Clickfunnels and Mailchimp excel in this area. Mailchimp is primarily an email marketing platform, offering a wide range of features such as customizable email templates, automated email sequences, and detailed analytics. It also integrates with various e-commerce platforms and CRM systems. Clickfunnels, on the other hand, combines email marketing with its sales funnel builder. It allows you to send automated emails to your leads based on their actions in the funnel, making it easy to follow up and nurture your leads. It also provides a range of email templates and tracking features.

Landing Pages

Creating attractive landing pages is essential for converting visitors into leads, and both Clickfunnels and Mailchimp offer tools to help you with this. Clickfunnels provides a user-friendly landing page builder that allows you to create customized landing pages with ease. It offers various templates and elements that you can drag and drop onto the page, making it easy to design eye-catching landing pages. Mailchimp, on the other hand, offers a similar landing page builder called Mailchimp Pages. It provides customizable templates and a simple interface for creating landing pages. While both platforms offer good options for creating landing pages, Clickfunnels may have a slight edge with its more extensive customization capabilities.

Sales Funnels

Sales funnels are the backbone of any online marketing campaign, and both Clickfunnels and Mailchimp understand their importance. Clickfunnels specializes in building sales funnels, providing you with a range of tools and features to create effective funnels that guide your leads through the buying process. It offers various funnel types, such as opt-in funnels, webinar funnels, and sales funnels, and allows you to customize each step of the funnel. Mailchimp, on the other hand, offers basic sales funnel capabilities through its automation workflows. While it may not have as many customization options as Clickfunnels, it still provides a solid foundation for building effective sales funnels.

Benefits And Drawbacks

When it comes to choosing the right marketing software for your business, it is essential to evaluate the benefits and drawbacks of each option. Let’s explore the benefits and drawbacks of two popular platforms: Clickfunnels and Mailchimp.



  1. Easy and intuitive drag-and-drop editor for creating sales funnels.
  2. Wide range of pre-built templates to choose from, making it easier to get started.
  3. Seamless integration with popular third-party tools and platforms, such as payment gateways and email marketing services.
  4. Allows for the creation of efficient and high-converting sales funnels, increasing conversion rates and revenue.
  5. Provides analytics and tracking capabilities to monitor the performance of your funnels.


  • Can be quite expensive, especially for small businesses with limited budgets.
  • The learning curve can be steep for beginners without any technical knowledge.
  • May require additional integrations or customizations for more complex funnel requirements.
  • Some features may only be available in higher-tier pricing plans.

Feel free to check out our detailed ClickFunnels review here



  1. Offers a user-friendly interface, making it easy for beginners to create email campaigns.
  2. Provides a robust set of email marketing features, including automation, segmentation, and A/B testing.
  3. Integration with various e-commerce platforms, allowing for seamless product promotion and sales tracking.
  4. Free plan available for businesses with smaller subscriber lists.
  5. Provides detailed analytics and reporting to track the performance of your email campaigns.


  • Does not offer as many advanced marketing features compared to Clickfunnels.
  • The automation capabilities may be limited in the free plan, requiring an upgrade for more advanced workflows.
  • Limited customization options for email templates.
  • May not be ideal for businesses looking for a comprehensive sales funnel solution.

Feel free to check out our detailed Mailchimp review here

Frequently Asked Questions On Clickfunnels Vs Mailchimp

Does Clickfunnels Replace Mailchimp?

No, ClickFunnels does not replace Mailchimp. ClickFunnels is a sales funnel builder, while Mailchimp is an email marketing platform. Although both tools are useful for online businesses, they serve different purposes and can be used together to enhance marketing strategies.

Can You Build A Funnel With Mailchimp?

Yes, you can build a funnel with Mailchimp. It allows you to create automated email sequences to guide your subscribers through a specific journey and convert them into customers. With its user-friendly interface, you can easily set up and manage your funnel to maximize your marketing efforts.

Is Clickfunnels Worth The Money?

Yes, ClickFunnels is worth the money. It is an effective tool for creating sales funnels, generating leads, and increasing conversions. Its user-friendly interface and wide range of features make it a valuable investment for businesses looking to grow their online presence and boost their sales.

Can You Use Clickfunnels For Email Marketing?

Yes, ClickFunnels can be used for email marketing. It provides tools to create, manage, and send emails to your subscribers.


Considering the key differences between Clickfunnels and Mailchimp, it’s clear that both platforms serve distinct purposes. Clickfunnels excels in its funnel-building capabilities, offering a comprehensive solution for sales funnels and conversions. On the other hand, Mailchimp is a powerful email marketing tool, equipping businesses with effective email campaigns.

Ultimately, the choice between the two depends on your specific needs and goals. So, evaluate your requirements carefully and select the platform that aligns best with your business objectives.

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